Where does the money come from?

We’re supported by corporate sponsors like Johnson & Johnson, Del Monte Fresh, Brooks Running, Blueprint for Athletes and others. These companies are repurposing their media budgets (money that otherwise would have been spent on other advertising like banner ads) for social good.

Our sponsors want to do good with their advertising budgets, but they need advertising results to be able to re-allocate those larger (non-charity) budgets. Therefore, we deliver premium advertising that’s a higher quality than ordinary banner ads. We enable them to measure a high-quality return on investment (ROI) from their investment and thereby reallocate larger portions of their advertising budgets for social good.