Where does the money come from?

Gene Gurkoff -

We're supported by corporate sponsors like Humana, Johnson & Johnson, MasterCard, Kenneth Cole, Timex Sports and others. These companies are repurposing their media budgets (money that otherwise would have been spent on other advertising like banner ads) for social good.

Our sponsors want to do good with their advertising budgets, but they need advertising results to be able to reallocate those larger (non-charity) budgets. Therefore, we deliver premium quality advertising that's a higher quality compared to ordinary banner ads. We enable them to measure a high-quality return on investment (ROI) from their investment and thereby reallocate larger portions of their advertising budgets for social good.

We're grateful for all of our sponsors' support and we hope you are too!

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  • 0

    Hello I am interested in getting my charity added.  Looking for additional information such as:

    How is the money dispersed to the charity?

    1. When is it dispersed?
    2. What formula (per mile?) calculation is used for dispersal?
    3. Can we tell how much YTD has been donated by charity?

    Thank you! 


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